By continually trying not to disappoint, we end up no longer surprising anyone

Show me your presentations and I’ll tell you what company you work for! The exercise of presenting is too often the occasion to conform to the customs and traditions of your company, rather than giving substantive meaning to the ideas that you want to convey. We thus see that the standard rules and conventions that don’t necessarily meet you needs or make sense continue to endure, for the sole purpose of reassuring you that you’re doing it like everyone else.

To reread: