Everyday beautiful ideas are doomed to never see the light because those who defend them haven’t worked enough on their credibility. Getting audience support is the goal of any presentation. This means that even if the audience doesn’t remember precisely what you said, it has retained that your idea was interesting. It is a seed, a positive a priori that will allow your audience to keep a watchful eye on your project. But there is no support without credibility. And when it is not clearly established, you risk falling into the opposite pitfall: indelibly anchoring the fact that even if your idea seems interesting, you’ll never have the shoulders to carry it.
Whatever your level of qualification or expertise, credibility cannot be decreed. Those who decide to trust you will grant it. We have already seen some techniques to effectively convey trust among several speakers. This should not prevent you from clearly articulating what allows you to have a relevant point of view, in your professional or personal journey, in the area in which you are speaking. And it must be done as early as possible in the presentation. The more you wait to assert your credibility, the more you’ll let the unanswered question hang over the heads of those who don’t know you: “But who is this guy?”
If the audience already knows you, is it possible to avoid the credibility step? Our advice is to do it anyway. You will not make yourself credible by simply stating your title and listing the strong points of your CV, but by creating a strong coherence between yourself and the subject you’re going to address. Recalling, for example, what you have done previously or the topics for which you have been regularly invested. So you put your credibility at the service of the other fundamental pillar of trust: commitment.
And what if you’re the boss? We would want to answer that everyone should know your skills and commitment. But in fact, it is always effective to recall the fundamental elements that led you to invest in the topic you’ll be talking about. This way you will create a strong closeness with the audience, giving the feeling that it’s not your job that makes you the most legitimate, but the convictions that are the source of your motivation.