Every story talks about change

A factual presentation generally connects the facts of the relationship between cause and effect. This accentuates the impression that you’re justifying yourself. Our approach to storytelling requires you to first to ask a basic question: “What will my presentation change for my audience?”. Then, the only thing left do is to tell the story of this change: why it was necessary, how it will happen, what will change concretely, what will it allow us to do next?

To reread: