Although we’ve been speaking about storytelling for many years, we must recognize that the reflex to switch to “story” mode is far from widespread among presentation designers. Obscure, complicated, unnecessary, all good excuses cannot rule out the main interest of a good story: to capture attention.
But we must recognize that too many complex methods put us off when we have more and more presentations to make and less time to devote to them. How to quickly and concretely apply the good practices of storytelling?
All stories are actually a narrative about change. What will the subject of your presentation change for those who’ll listen to you? Don’t ignore this issue because from your ability to identify this “change” comes the quality of your presentation and the impact it will have on your audience. Then it’s easy, in three parts just like in school! You start with an introduction where you specifically describe why change is needed and who’ll be handling it. Then there’s the development, where you show what is going to change and how it will happen. And finally, there’s the conclusion, where you describe the consequences of change and the new opportunities that will be open to you.
Then ask yourself three questions that must be answered affirmatively: is my story coherent? Does my story stimulate the imagination? Does my story arouse emotions? A story is first and foremost precision mechanics. Each of these questions can help you evaluate your narrative and make any necessary adjustments.
As you can see, we can all tell stories without being screenwriters! The key to success is to get there gradually. Start by making it simple and let yourself get caught up in the game. You’ll soon see that the possibilities are endless, you’ll enjoy yourself and your audience will be very grateful.