We regularly talk about the importance of knowing how to build an effective pitch, whether it is to generate interest, foster trust or convey a key message. Today, we will adapt the art of pitching to an often-dreaded specific exercise: the job interview. Whether we need to pitch a project to an investor or demonstrate our worth to get an internship or a job, the goal is the same: show our credibility and capture attention so that the person we are speaking to wants to know more about us.
A pitch or a job interview go through the same steps:
Audience connection – It is important to control as best you can the first impression you’ll make. Applicants auditioning for the National Conservatory are often told that the manner in which they enter the room is crucial. Even if the first few minutes don’t necessarily mean everything, the initial feeling one has of you will influence the way in which what you say and do will be perceived.
Credibility – Obviously it is also essential to inspire trust. If you are called in for an interview it means that your resume has already passed the first selection phase and, on paper, you are competent. So the purpose of the interview is to check if we can believe what you say and, a fortiori, what you have written. Your sincerity and your commitment are the key to placing trust in your words and your motivation.
Problem – Being a candidate for a job is never a comfortable position to be in. Yet, it is on the problem of your interlocutor that you must concentrate. In many ways, the role of a recruiter is far from enviable, since he has a range of constraints and issues to consider. First and foremost he must have a successful recruitment. Depending on the position and context, you must be able to identify the problem for which you are likely to be the solution.
Dramatization – Once you have managed to identify a problem, you must make it concrete in the eyes of your interlocutor. When building a pitch of an idea, we can emphasize the risk of not implementing it. But the context of a job interview is more delicate. Emphasizing the risk of not hiring you could easily be misunderstood. On the other hand, illustrating this risk with an example or an anecdote will add a feeling toward you and strengthen the memory you will leave behind.
Now that you have shown credibility and attracted the interest of your audience, you can go through the 4 steps of the PitchPrism® we detailed a few weeks ago:
Ideal – Our actions have less impact than the reasons that lead us to implement them. What does your application mean to you? What are the beliefs that you carry? What inspires you to join this company?
Magic Sword – What is it about your educational background or personality traits that distinguish you from others? What made all of your achievements possible?
Solution – Remind the interviewer, using anecdotes from encounters and experiences, of the skills you have that are expected for the position. That is, all the knowledge that you have been able to put into practice in previous missions and/or used to solve problems you faced.
By applying pitch techniques to prepare your job interviews, you will reinforce the strength of you discourse and get more enjoyment transmitting it. And even if you’re interrupted, you will be able to keep your train of thought and follow through with your key messages.