The success of your presentation depends on your ability to understand what your audience needs to hear. Regardless of your key message, the way you are going to structure your remarks is decisive. Before winning over your audience, you first need to get their attention.
Whether you are selling, convincing, teaching, or simply sharing information, the key to getting attention consists of presenting your remarks as a response to a problem. The basic question to which you must find an answer when you are preparing your presentation is: “What is keeping them from sleeping at night?” In looking for an answer to this dramatized question, you will be searching for the fundamental needs that your presentation will fulfill. In this manner, you will construct an involved presentation that adopts a more empathetic stance.
Above all, you reinforce your leadership skills by presenting yourself as someone who is able to identify the issues and proposes solutions.