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Tomorrow’s world is built on today’s stories

“Telling a story” does not mean “talking about nonsense!” Relegating storytelling with manipulation tools is unfair and dangerous. The past is at the origin of innumerable stories: your last mission, the end of the year presentation, last week’s client… by the same token, your projects will have more chance of succeeding if they include a sincere and committed story that invites your audience to come and play a role.

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