When we start to tackle slides we don’t always have a graphic designer on hand. Moreover, beyond the fundamentals of the layout, trends in slide design have evolved as quickly as fashion. And it becomes difficult to navigate between what will become “trendy” and what is already “has been.” So there is plenty to do in sorting through the major trends of the moment, to design original and inspiring presentations.
Simplicity- The major trend last year, simplicity is still a key word. Following the 3D effects, reflected images and complex reliefs, the 2015 designs are simple and pared down. The “flat design” merely shows a slight shadow effect to highlight the elements. Using the same logic, forget everything that looks like decoration and avoid non-essential elements.
Custom images – stock images are no longer popular. The photos we have seen and re-seen, of smiling young employees, appear fake and should be avoided. The ideal choice is to involve a professional photographer, to create beautiful images on a full screen. If you don’t have the budget, there is always the “smartphone,” which allows us to be creative, original and responsive.
Large fonts – the current trend is large eye-catching fonts that attract attention and bring out the contents of the slides. Different sizes also help to naturally prioritize information and direct the reader’s eye.
The rule of thirds – Far from being a novelty, this good practice, resulting from image composition (paintings, photography), is still effective to differentiate yourself from presentations that are carefully centered or stuck to the left. Once your slide is divided into nine equal parts, you can enhance your layout by placing the graphics along the imaginary lines or where they intersect.
The pictograms – In line with “flat design,” pictograms are also fashionable. With their strong symbolic value, one can immediately grasp the meaning of a message. Many sites offer affordable and well-done symbols that can be funny, powerful and incisive.
Data visualization (Dataviz) – The generalized use of “big data” generates a lot of creativity in processing the data. Rather than the traditional pie charts or bar graphs imported from your favorite spreadsheet, it is often more efficient to design the graphs yourself to incorporate the gradients, pictures or pictograms that will increase their impact by giving them more meaning.