You must do today what everyone else will do tomorrow

Innovating means proposing something that no one has seen before!
Resistance to new things that need to be learned, organized and implemented is inevitable. This is why your ideas need to be perfectly presented. By doing so, you create desire, get your teams to adhere to what you say and to lower their resistance and be more committed to implementing the project that everyone else will want to copy tomorrow.

To reread: