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“5 slides maximum,” he who has never had this instruction imposed on him at least once, raise your hand! This totally counterproductive rule, has known some notoriety in recent years. So how can we carry it off? How can we stay efficient with constraints that hold us back?   Making a presentation an ultra-standardized exercise…

If you don’t know it yet, storytelling means literally giving a speech with a narrative structure. Recognized as a technique at the end of the last century, storytelling is everywhere today. Advertising abounds in it, marketing abuses it and it is becoming more and more entrenched in companies. In fact, long used in providing feedback,…

In recent years, the “Pitch” has made a remarkable entry into professional jargon and has imposed itself from the coffee machine to the management committees. At any time of the day, you’re ready to jump into the elevator to pitch your strategic plan to your boss, and your collaborator can grab you at the lunch…

D-2 before your next speech. Your presentation is ready, your speech is well developed and you even have a venue and time slot that have just become available. Good news, you’ll be able to rehearse! Then suddenly you realize that you’re in front of your PowerPoint presentation and even you can’t understand anything that’s displayed.…

“Storytelling” is like a Pitch, you hear it everywhere, you see it everywhere. This communication technique has been on everyone’s lips, from agencies to advertisers, for several years. We have heard many times, during our speaking events: “yes, this is the new trendy thing,” or “yeah, I’m not very convinced, it’s just another marketing technique.”…

Today is D-Day! You’re expected early in the morning to present the project you and your team have been working on for months, to your management committee. Your future in the company, as well as that of your team, depend on this presentation. No pressure! Along the way, as you try to rehearse your remarks…

What’s the difference between a smooth-talker and a good speaker? (VF podcast) This question isn’t obvious because there is none. When a smooth-talker or a good speaker takes to the floor, if he’s in front of you, at first glance there is no difference. And by nature, a smooth-talker is a good speaker. They both…

“Hello, let me introduce myself, my name is Henry…” this sentence must be banned from the start of your speaking engagements. Your very first sentences are decisive for the rest of your presentation. Indeed, we rarely have the opportunity to make a good first impression twice. As unfair as it may seem, the first impression…

Practiced since the dawn of time, Storytelling continues to weave its way into our daily lives. On TV, in the subway or in the supermarket, Storytelling is now “everywhere” to emotionally connect consumers and brands, while leaving a strong imprint in people’s minds. Its impact is powerful, brands would be wrong to do without it!…