One of the major challenges we face when presenting a project is memorization. There must be a trace of what was said. Hence the importance to not mistake the goal: we don’t present to show off what we know how to do or that we’ve worked well, we present to leave a strong trace. Because without this strong trace, there will be no follow-up. Why? Because today everyone is caught up in their crazy work schedules with incessant meetings, emails to send, appointments to make, reports to write… So, if at the end of a presentation we haven’t made a strong impression, there’s a good chance that within 5 minutes, the audience will have forgotten your idea, your project or the purpose of your speech.
Faced with this cruel assessment, it begs the question: how to leave an impression?
In antiquity, when Greek philosophers passed on the word, they did so in the form of stories. Not because they read it in the Thursday ZE TIPS, but simply because it’s the only way to make a strong impression and help the brain better record information when it hears it and better find it when it’s needed.
The HUBSTORY method relies on its effectiveness concerning two mechanisms closely related to storytelling:
1 – Coherence
Two elements of storytelling help us leave a strong trace; the first is coherence. It’s the backbone of a story. The brain loves it! Indeed, our memory is dispersed everywhere. In order to remember something as a whole we need to connect our memory bricks to one another. Since a story is built as a logical thread of causes and effects, it aptly connects all the important information to remember. Thus, when we remember one part of the story, it is much easier to reconstruct the entire story.
2 – The entrance gates: emotional anchors and hooks
On the other hand, coherence is not enough, you also need to create gateways into the memory, markers that allow your brain to conjure up a particular story. The HUBSTORY method allows you to effectively alternate these entrance gates:
- Emotional anchors. Whenever you succeed in reaching your audience, because it will be surprised, shocked or moved, you will be leaving a strong trace. The mechanism of memorization is strongly linked to the emotions one feels. The stronger the emotion, the more the memory will be anchored.
- The meaning of the hook (catchphrase). A slogan, a rhyme or a variation of a known phrase are other very effective ways of opening the memory gate. A well-chosen phrase is like candy for the brain, we want to play with it and use it again. So many chances to remember your presentation.
You know everything now!
So, on your mark, get ready, “go tell a story!”