HUBSTORY’S LATEST NEWS

Our story managers write and select articles that will help you clarify your ideas, structure your stories, stage your presentations and personify your projects.

The reality of the figures doesn’t matter as long as they feel !

We generally have the bad habit of talking to prove that we are right, that we are legitimate, that we have done well… But if those who listen to us, for whatever reason, are distrustful or afraid, we can give them the best demonstration in the world; they will not listen to us! What matters…

It always seems impossible…

Everyone knows what it takes to be a good speaker. But public speaking doesn’t just come from knowledge but from skill: the ability to use our knowledge under stress. That’s why we progress only by repeating and practicing. This way we can adopt new reflexes that allow us to expand our comfort zone and make…

Every story talks about change

A factual presentation generally connects the facts of the relationship between cause and effect. This accentuates the impression that you’re justifying yourself. Our approach to storytelling requires you to first to ask a basic question: “What will my presentation change for my audience?”. Then, the only thing left do is to tell the story of…

The secret to getting ahead is getting started

If we prepare our presentations at the last minute, it’s often because we don’t know where to start. You should always start with the pitch of your idea. This way you will build a more personal and engaging message. And above all, you’ll enjoy sharing it even more. Your pitch makes for a great introduction…

To teach people something…

“To teach people something, you need to mix what they already know with what they ignore” Pablo Picasso. When you prepare a speech, one of the first questions you should ask yourself is: “what do I want them to remember?” Since your audience’s attention can be attracted by a lot of things and, in the…

With all due respect to poets, the heart is just a muscle

Indeed, emotions are born in our brain. And the heart, with all due respect to poets and to Blaise Pascal, only responds to the chemical and electrical impulses it sends. The brain is much less mysterious to us today than it was just a few years ago, and emotions are considered a key factor of…

The heart has its reasons, which reason does not know

We always have the reflex to want to demonstrate our point of view or to prove that we are right. But neurocognitive research shows that in the vast majority of cases, our decision-making mechanism is driven more by desire than by reason. When you have ideas you want to promote, stop trying to prove that…

The universe is made up of stories not atoms

Fondness for storytelling is not a fad! When Aristotle, then Cicero, laid the foundations of rhetoric, they proposed methodologies very similar to what we read in modern works. The brain prefers stories: it understands better, it projects better and remembers better. So get rid of analytical structures that are totally counter-productive for the benefit of…

Remember to smile

This quote reminds us immediately of one of the three pillars that drive us: optimism. We are all more or less sensitive to negative emotions. And this sensitivity will gradually build the image that we have of the world. A world that will either become a source of joy or of danger over the course…